The One Thing You Need to Do Before Your Book Goes to Press

New Hampshire Writer’s Week is winding down. At the second-to-last panel last night at Nashua’s Barnes & Noble, we were all in agreement that the one thing you need to do between getting your book contract (or settling on a system for self-publishing) and going to print is to make and implement a marketing plan.

As always, the panelists were generous. Amy Ray shared an outline of the promotion plan from her book proposal. Helen DePrima told stories about her odyssey, Terri Bruce reminded us that marketing is all about building authentic relationships, and E.C. Ambrose offered a mini-tutorial on the 1-2 sentence logline, that hook that we all need to nail down, write down, rehearse and memorize so that we are ready with an interesting and pithy answer to that question: “So, what’s your book about?”

And I talked about fear.

I am not an expert on marketing and promotion. I am still on that learning curve, even with one book out (Parenting in the Here and Now), another ready to send out and a third on the way.

But I know a lot– a LOT–about fear.

And I told the audience that I naively thought that once I had my contract, once I had made it past the gatekeepers, once I had been chosen, I would be done with fear.

Yes.

Indeed.

In my earlier panel discussion about finishing a first draft, I spoke about the inner critic, who tells us that our writing is no good, often before the words are even on the page. I know the inner critic. I can recognize it in all of its multiple disguises.

Or I thought I could.

But after I had been through the pre-publication editing process on my first book with the most kind and helpful of editors, I was overcome by what I later learned is called “imposter syndrome,” in which you can’t believe that your name is worthy of being attached to your thoughts and words. I wrote a despairing email to her, confessing that I was an utter fraud and that there was still time to put a stop to the whole thing. It wasn’t too late.

I am sure that my editor must have rolled her eyes when she received the email: “Oh, these writers…” But she responded to me with as much kindness and grace as she had to my manuscript and told me that all writers feel this way at some point, that she and the publisher (Floris Books) believed in me and my book, and now would I please take another read through because it was time to proof it for the last time.

I didn’t tell the audience this story to scare them off. On the contrary, I told it to them so they wouldn’t be scared off. So they would recognize fear when it crept up on them from behind or hit them squarely in the face.

So they would understand that fear (a.k.a.: the inner critic AND the imposter syndrome) says: “You aren’t enough. You don’t have what it takes. You aren’t worthy.”

But fear means: “This is important. You are the one. Have courage.”

I cannot say it enough or hear it enough, so I’ll repeat it again, for your sake and for mine:

This is important. You are the one. You are worthy.

Have courage.

 

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